TOTEM SYSTEM

GENESIS ESTABLISHES THE FOUNDATION OF THE PROJECT: A REFINED NARRATIVE SHAPED THROUGH ATMOSPHERE, MOVEMENT, AND INTENTION, WHERE PEOPLE, PLACE, AND FORM QUIETLY ALIGN TO LET THE STORY LEAD. THIS PLAN INCLUDES CREATIVE DIRECTION (IDEATION, MOODBOARDING, NARRATIVE FRAMING), STYLING AND WARDROBE CURATION ALIGNED WITH BRAND IDENTITY, TEAM CURATION ACROSS MODELS, HMUA, AND ASSISTANTS, AND A ONE-DAY PHOTO PRODUCTION WITH UP TO FIFTEEN EDITED SELECTS. RECOMMENDED FOR SEASONAL LOOKBOOKS, ARTIST PROMOS, AND CAPSULE LAUNCHES.

Ecosystem expands on Genesis and introduces a structured visual system. It includes everything in Genesis, plus location scouting and production logistics, as well as brand identity development through fonts, logo refinement, and visual systems. It also includes campaign rollout consultation, social content curation, and graphic design for lookbooks, promotional materials, and visual layouts. Recommended for boutique brands seeking alignment between image, identity, and experience.

ASCENSION ELEVATES GENESIS AND ECOSYSTEM INTO ADVANCED DIGITAL AND MOTION-DRIVEN CREATIVE EXECUTION. IT INCLUDES MOTION GRAPHICS AND 3D ANIMATION INTEGRATION, SHORT-FORM VIDEO AND ANIMATED VISUALS, EXTENDED MULTI-PLATFORM CREATIVE DIRECTION AND ASSET DELIVERY, FINAL LOGO FILES (JPG, PNG, SVG), AND DELIVERY OF TWO CGI VIDEOS. RECOMMENDED FOR FUTURE-FACING CAMPAIGNS AND HIGH-CONCEPT VISUAL WORLDS ACROSS DIGITAL AND PHYSICAL SPACE.

LINEAGE IS A LONG-TERM CREATIVE PARTNERSHIP WITH A MINIMUM SIX-MONTH ENGAGEMENT. IT INCLUDES MONTHLY CAMPAIGN PLANNING, BIWEEKLY STRATEGY CALLS, ADVANCED BRAND GUIDELINES, MOTION GRAPHICS AND 3D INTEGRATION, AND A FULL CREATIVE SCOPE COVERING DIRECTION, STYLING, PRODUCTION, AND CONTENT DELIVERY. RECOMMENDED FOR BRANDS IN GROWTH OR REPOSITIONING PHASES WHO NEED SUSTAINED CREATIVE INFRASTRUCTURE AND A CONTINUOUS DIALOGUE BETWEEN VISION AND EXECUTION.

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